About Us

About Us: Backyard Deck

Our Journey Begins (2012)

Backyard Deck was born in 2012 out of a passion for sharing knowledge and fostering a community centered around the backyard oasis—the deck. We founded our website with a simple yet powerful vision: to inspire, educate, and connect individuals who seek to transform their outdoor spaces into vibrant gathering places.

Milestones and Achievements

  • 2015: Launch of our comprehensive guide to deck design, attracting a dedicated reader base.
  • 2017: Expansion of our team and introduction of regular contributor experts in landscaping and architecture.
  • 2019: Achievement of over 1 million page views monthly, solidifying our position as a go-to resource for deck enthusiasts.
  • 2021: Launch of the ‘Deck of the Month’ feature, showcasing stunning real-life transformations from across the globe.

Our Mission and Core Values

Mission: To empower homeowners to create functional and aesthetically pleasing outdoor decks that foster community and enhance their lifestyle.

Core Values:

  • Unbiased Expertise: We strive for objectivity in our content, providing readers with unbiased information on various deck-related topics.
  • Accuracy: Reliability is at the heart of our platform. Every article undergoes rigorous fact-checking to ensure accuracy.
  • Inclusivity: Backyard Deck welcomes a diverse audience, offering content catering to all levels of expertise and interests in deck building and maintenance.

Filling the Information Gap

The internet abounds with design websites, but many fail to delve into the intricate details and practical aspects of deck construction. We noticed a gap in resources that not only provided step-by-step guides but also addressed the unique challenges homeowners face during and after the building process. Backyard Deck fills this void by offering insightful articles, how-to guides, and expert advice tailored to every stage of deck ownership.

Unbiased Information and Reliability

We are committed to maintaining the highest standards of journalistic integrity. Our team of dedicated writers and editors ensures that all content is:

  • Original: We conduct in-depth research and create unique articles, avoiding plagiarism.
  • Fact-Checked: Every fact, statistic, and quote is meticulously verified for accuracy.
  • Peer Reviewed: Our content goes through a rigorous review process to ensure quality and consistency.
  • Regularly Updated: We stay current with industry trends, product innovations, and safety regulations.

Engaging with Our Audience

Backyard Deck is not just a website; it’s a community. We encourage reader engagement through:

  • Comments: Readers can share their thoughts, ask questions, and engage in discussions below each article.
  • Feedback: We value your input! Use our contact page to suggest topics or report any issues.
  • Social Media: Follow us on Facebook, Instagram, and Twitter for exclusive content, behind-the-scenes looks, and quick tips.

Servicing Our Customers: Deck Enthusiasts

Our primary target audience comprises homeowners, DIY enthusiasts, and landscaping professionals interested in:

  • Learning about deck design, materials, and construction techniques.
  • Discovering creative ways to enhance their outdoor living spaces.
  • Finding reliable contractors and suppliers for their deck projects.
  • Staying updated on industry trends and product launches.

Meet Our Team (AI-Generated Names)

  1. Ava Deck – Content Creator & Editor

    • Passionate about storytelling, Ava weaves engaging narratives around deck transformations.

  2. Liam Build – Technical Writer

    • Liam’s expertise lies in translating complex construction processes into easily digestible guides.

  3. Sophia Design – Senior Designer (AI Consultant)

    • With a keen eye for aesthetics, Sophia contributes to our design-focused content and offers AI-driven insights.

  4. Ethan Outdoor – Outdoor Living Expert

    • A seasoned professional, Ethan provides valuable advice on creating functional and stylish deck spaces.

  5. Mia Garden – Sustainability Advocate

    • Mia promotes eco-friendly practices and shares tips for incorporating nature into backyard designs.

Our Business Model

Backyard Deck operates as a digital media company, monetizing through:

  • Affiliate Marketing: We partner with reputable outdoor brands to promote products relevant to our audience.
  • Sponsored Content: Select companies sponsor in-depth articles or features, ensuring transparency and editorially sound content.
  • Display Advertising: Targeted ads displayed on our site generate revenue while maintaining a clean user experience.

For more information or queries, please reach out via our Contact Us page. We’d love to hear from you!